Sport consulting
Data into
advantage.
Sport intelligence for clubs, leagues, federations and brands
Actual Sport Intelligence is a sport data and analytics consultancy. We find what the numbers mean, what to change, and where your edge is.
Everyone has data.
Few have intelligence.
Data
Know what you can trust. We audit the data you collect, fix what's broken and build what's missing.
Intelligence
Answers, not dashboards. Recruitment, player valuation, opposition and performance analysis, explained so your staff can act on it.
Advantage
Results, not reports. We stay through the decision and measure whether it worked, on the field and in the market.
How we do it
Decades creating competitive advantage. Insight you can act on.
We have spent decades building an edge for teams, leagues, federations and brands. Every engagement draws on that experience, so the insight you get is one no one else can give you, and ready to act on.
Who we have worked with
Brands
- Nike
- Adidas
- Specialized
- Strava
- McLaren Racing
Leagues & federations
- Premier League
- Serie A
- Serie B
- NFL
- NBA
- AFL
- NCAA
- World Athletics
National teams
- New Zealand All Blacks
- British Olympic Team
- Italian Olympic Team
- Jamaican Olympic Team